Hi, I'm Benen. I believe that life should be enjoyed to the maximum, each day filled with awesomeness. I believe that in order to do this we must fully love ourselves, and realize that the social norms and 'boxes' that we've been taught to fit in simply do not exist. As I like to say, there is no box. So I created this brand to provide provocative positive statements that help us enjoy our life and get free!
I also believe that sustainability goes hand in hand with enjoying life, so I make it a priority to be sustainable on three levels: environmental, social, and economic. Planet, people, and profit are all important. I pledge to take care of all aspects of sustainability through this brand, starting by making all of our garments from 100% Certified Organic cotton in factories with ethical labor conditions.
I hope my messages can bring you a positive perspective on life or help you break a social norm that's been holding you down. Be free!